On this Q&A, you’ll hear from Clayton Kim, COO of Fount, a well being optimization platform for high-performers. Clayton discusses utilizing AI to translate information from elite athletes and navy operators into distinctive insights for diet, train, and extra. He additionally particulars Fount’s first DTC product that eliminates jet lag in addition to rising alternatives in sleep.
Are you able to inform us about what you’re engaged on at Fount?
Clayton Kim: Fount creates essentially the most complete and customised well being and efficiency packages on the planet.
Powered by Fount AI—the primary API for the human physique—Fount interprets information from the best performers within the hardest environments on earth into packages and standalone merchandise that allow everybody to know exactly what to eat, take, and do to look, really feel, and carry out at their finest.
Based mostly on the insights generated from working hundreds of high-fidelity efficiency experiments at scale by Fount Professional, Fount AI is producing insights that assist standalone merchandise for lowering jet lag, treating girls’s hormonal signs, optimizing sleep, and extra.
The primary of those merchandise obtainable to a broad shopper base is FlyKitt, a first-of-its-kind system to eradicate jet lag.
Already utilized by skilled sports activities groups like US Soccer, elite navy items, and main enterprise executives, FlyKitt’s patented strategy leverages breakthrough scientific insights to tailor dietary supplements, handle mild, and customise when to eat and sleep primarily based on a traveler’s precise flight schedule so that they arrive at their vacation spot able to carry out.
How did you give you the thought? What key perception led you to pursue this chance?
CK: I’ve all the time been focused on utilizing expertise to push the boundaries of human efficiency. I’ve suggested a couple of corporations on this area and have personally evaluated lots of of various strategies for enhancing my very own efficiency.
One factor I seen about what’s obtainable is that there’s a lack of considerate approaches to self-experimentation. It’s troublesome to know what to attempt, find out how to combine, what to search for when evaluating, and find out how to make the behavior stick.
The humorous factor that individuals don’t take into account is that easy issues, utilized with surgical precision, could make dramatic impacts. And as an skilled coach, I’ve discovered find out how to make these easy adjustments and when it’s worthwhile to use extra esoteric instruments.
Now we simply must do it at scale.
How did you flip your concept into an organization?
CK: The bottom concept of an API for the human physique is a frightening one. It requires the mixture of biology, habits, and pushing the boundaries of AI.
Our first 200 clients skilled Fount by the lens of Fount Professional, our high-performance concierge program. By the hundreds of experiments piloted with our shoppers—and mixed with [Fount founder & CEO] Andrew Herr’s earlier analysis main human efficiency for the US navy—we seen developments in particular purposeful areas of well being that our shoppers wanted solutions to.
By the trials we’ve run within the Fount Professional service, we’ve been in a position to simplify the experimentation course of to at least one that’s extremely participating and much simpler than merely giving suggestions to a person.
With the discharge of FlyKitt, we’ve taken step one in absolutely unlocking the flexibility for anybody who’s to start their well being experimentation and optimization journey.
How massive can this get? What’s the addressable market and the way do you go about capturing it?
CK: The common grownup will attempt about 126 completely different diets of their lifetime — and simply as many alternative train routines, dietary supplements, sleep hacks, mindfulness methods, and so on.
Nobody is de facto wanting throughout this area horizontally, and even essentially the most trusted names on this market are promising solutions the place there aren’t any.
The one actual path to self-improvement is thru experimentation and behavior formation. So, we goal to be the meta-layer on prime of all of those modalities, optimizing the trail of experimentation throughout all domains that have an effect on efficiency. As soon as we now have this, we will sort out well being.
The great thing about this technique is that we’re in a position to generate distinctive perception into fixing discrete issues by trials with shoppers. For instance, we now have solved jet lag, PMS, and hangovers for lots of of our shoppers. A few of these, we’ll take to market in DTC choices.
Our first DTC product, FlyKitt, is aimed toward long-distance vacationers. Despite the fact that journey has taken a success in the course of the pandemic, the spending per individual remains to be sturdy, and even taking a small share of this market can be an enormous alternative.
Who’s the core buyer? How are you buying clients? And the way will you develop the client base?
CK: The core Fount buyer has historically been 40–60-year-old executives, creatives, and celebrities who’re keen to spend money on a top-tier resolution for his or her well being.
Our premium Fount Professional service has largely relied on word-of-mouth referrals, because it’s a steep entry ($11,995 for the four-month core program).
We goal to develop on this utilizing our DTC merchandise, that are extra accessible experiences which have superb outcomes. The goal value level for these standalone merchandise is ~$200, permitting better entry to our API whereas nonetheless positioning Fount as a premier providing for anybody who’s dedicated to discovering out precisely what their thoughts and physique want to achieve their well being and efficiency objectives.
your street map, what are among the milestones you’re focusing on over the following 3-6 months?
CK: Over the following three to 6 months, we’re taking a look at a couple of key companions to construct merchandise utilizing our APIs. Even our inner merchandise are designed to deal with our Efficiency Platform API as a central mind for experimentation.
Our short-term focus is creating a sleep coach that will provide you with exact, actionable interventions to handle your stress, restoration, and efficiency whereas supplying you with insights into precisely how these interventions are working for you.
Anything you’d prefer to share with readers?
CK: We’re hiring gifted, multifunctional individuals. We wish candidates who can code and who wish to turn into material consultants throughout completely different areas. The appropriate individual with a couple of low-code instruments could make enormous adjustments to a enterprise.
Associated studying from Fitt Insider:
Situation No. 141: Excessive-Efficiency Well being
Situation No. 121: The Quantified Athlete
For those who’re focused on having your organization featured in our Startup Q&A collection, ship an electronic mail to staff@fitt.co.
